Last week, I was in San Francisco at the FITC conference, a great gathering of creative and technology folks in the Flash community and beyond.

On the first day of the conference, I delivered a presentation about ELIPS Studio and native mobile applications development in Flex. The room was packed with people even sitting on the floor. For those who could not attend, you can view the slides below.

It was also the occasion to meet in person with our contest winners: Ramon from La Rioja Spain, and Joe from Sacramento. A number of attendees also came past our booth to talk about ELIPS Studio and grab a special 50% discount code we issued for the event [BTW, if you want one, just tweet me @gensuque_op].

FITC SF packed a number of really good presenters and here is my subjective selection of the ones I enjoyed most:

Erik Natzke’s “Art of Play” took us through his artist journey from simple experiments in Flash design down to awesome generative art creations (all done in Actionscript), including some awesome “paintings” he created for Nokia. I sincerely think he is maybe a “Picasso of the 21st century”.

Grant Skinner, in a talk titled “ADHD FTW, LOL !”, shared with us inspiring experiments and pet projects he has been spending his procrastination time on by use of daily 20-minutes increments through a process of micro-deadlines and micro-rewards. Really geeky and funny stuff like his Androideroids multi-user game, an Android-controlled toy cars race track (using AIR, phidgets and Legos) as well as a variation of the latter for … ahem … sex toys personal massagers.

Scott Dadich (Creative Director at WIRED magazine) and Jeremy Clark (from Adobe’s XD team) showed us how their two teams collaborated to create WIRED’s new tablet app (for iPad and in the future for Android too), covering changes they had to introduce in the whole content creation and publishing process to move from print-and-web to an immersive tablet experience. There was even some clues about a riddle they planted in one of WIRED’s issues for “Lost” addicts, as well as funny short films featuring Brad Pitt and another series with Will Ferrell and a jetpack :)

Many other presentations had a heavy focus on mobile content apps (including Adobe’s CTO Kevyn Lynch keynote), so with ELIPS Studio you really are on the right track.

All in all a very good event, future occurrences of which I strongly recommend you to attend. BTW, I will be giving a talk at FITC Mobile in Toronto on September 18.

Check the FITC SF flickr photo gallery.